Media Buyer & Performance Marketing Specialist. I help e-commerce brands scale profitably through data-driven advertising across Meta, Google, Snapchat, TikTok & more.
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I'm Islam Hatem, a Media Buyer and Performance Marketing specialist based in Egypt. I specialize in helping e-commerce brands maximize their ROAS through strategic ad buying, advanced tracking setups, and conversion optimization.
With deep expertise in platforms like Meta, Google, Snapchat, and TikTok, combined with technical skills in GTM, server-side tracking (Stape.io), Shopify, and Salla — I bridge the gap between marketing strategy and technical execution.
Strategic ad buying across Meta, Google, Snap & TikTok
GTM, Server-Side Tracking, Stape.io, EMQ optimization
CRO, A/B testing, funnel optimization & catalog work
Shopify & Salla setup, optimization & integration
Full-funnel campaign management across Meta (Facebook & Instagram), Snapchat, and TikTok. From audience research to creative strategy to scaling.
Search, Shopping, Performance Max, and YouTube campaigns optimized for maximum ROI. Keyword strategy, bid management, and feed optimization.
Advanced tracking implementation using GTM (Web & Server), Stape.io, Conversions API, and pixel optimization. Ensuring accurate data for better ad performance.
Store optimization for Shopify and Salla platforms. Catalog management, feed optimization, conversion rate optimization, and landing page improvements.
Scaled a fashion e-commerce brand from $5K to $50K monthly ad spend while maintaining a 4.2x ROAS through catalog optimization and audience segmentation.
Reduced CPA by 65% for a health supplement brand through server-side tracking implementation, creative testing framework, and multi-platform campaign optimization.
Implemented a complete server-side tracking setup using GTM and Stape.io, dramatically improving Event Match Quality and ad attribution accuracy.
Let's discuss how I can help your brand grow through data-driven advertising.